What’s the Ice Bucket Challenge 2.0?

Clayton Lyczynski from ServiceMaster of Kalamazoo, takes the ice bucket
challenge. And creates the ice bucket challenge 2.0.

Quick Overview

The ice bucket challenge started growing on social media channels since June of 2014. And Clayton Lyczynski, from ServiceMaster of Kalamazoo, was nominated on August 25, 2014.

It’s amazing to see how social media channels are being utilized to inspire people, make a difference, and draw attention to serious needs. This viral event was created to bring awareness about ALS (Lou Gehrig’s Disease) to people everywhere, and the ice bucket challenge has irrupted into something they never could have imagined. In just two months, the ALS association has received over 70 million dollars- that’s more than their whole previous year’s worth of donations. Absolutely incredible.

What’s the Ice Bucket Challenge 2.0?

Without getting heavy on the debate side over the ice bucket challenge, we want to explain the ice bucket challenge 2.0. Some people don’t necessarily agree with the organization that is receiving most of the donations. So we created the ice bucket challenge 2.0! If you don’t want to donate to alsa.org, then you don’t have to. We believe gaining awareness about ALS is very important, but in the end, it’s up to you. Donate time, money, or resources towards a specific organization of your choice.

Every illness and every disease deserves attention, and right now, it is time for people to become aware what ALS is, and become knowledgable on what they can do to possibly help.

Check out the link below to learn more:

alsa.org and see their received donations over the last few months compared with last years donations. Or visit their main site: alsa.org

Video Transcript

Clayton Lyczynski:

I’m Clayton Lyczynski, I was nominated by four people to do the ice bucket challenge: my sister-in-law Laura, ServiceMaster owner James Nostrant, fellow employee Thad Bishop and a community member who nominated the Three Rivers Community Players which I’m a board member, and I’m taking one for the team.

I’ve heard some people say they weren’t going to take the ice bucket challenge because they didn’t necessarily have a passion for the organization receiving the donation, so that’s why I created the ice bucket challenge 2.0, where you choose the organization that you want to make a worthy donation to.

Because of that I’m donating to three different organizations both with time and money. One, the Three Rivers Community Players, which is known for bringing fun, entertainment, and friendships to the community; Gideons International, which is known for bible distribution worldwide; and Verse by Verse Ministries which teaches the bible verse by verse and also does discipleship.

Because I was nominated four different times, I’m making four different nominations. From a community member I’m nominating my good buddy and community member Kristen Shank; because of a fellow employee of ServiceMaster of Kalamazoo, I’m nominating our content creator Katie Travilla; because of being nominated by a ServiceMaster owner I’m nominating Kathy and Randy Shupert; and because of a family member, I’m nominating my family, my two daughters who will love me for this and my wife will probably kill me for this.

Without further ado I give you the ice bucket challenge 2.0. Oh who took my towel, who took my towel?

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